spark44
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Paul Simons: why Jaguar’s marketing could benefit from the ‘Born to be wild’ treatment
Simon Francis’s recent article on the car market provides an interesting insight into the big challenge of how we buy…
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Channel 4’s 4Creative in the winner’s enclosure again with new Royal Ascot ad
In-house agencies never work – do they? Innocean in the US has done some good work for parent Hyundai (although…
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Jaguar’s F-Type launch tries to get back on track with a good old 30-second ad
After rather failing to take the world by storm with its Ridley Scott-produced online film starring Damon Lewis, Jaguar is…
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Ridley Scott’s company embarks on a road trip for Jaguar with F-Type extravaganza
Here we are then, the first film from Ridley Scott’s new branded content company (or whatever they call them these…
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Jaguar agency Spark44 founder Alastair Duncan sets up London base for Connect
Alastair Duncan (left), one of the founders pf Spark44, the bespoke Jaguar agency that won the US business from Havas,…
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