Tag Archives: spark44

Simon Francis’s recent article on the car market provides an interesting insight into the big challenge of how we buy our cars; a challenge for the manufacturers and dealers. Some years ago I was asked to write an article for ...

In-house agencies never work – do they? Innocean in the US has done some good work for parent Hyundai (although a recent ad featuring an attempted suicide was a horrible howler) while Spark44 has yet to sparkle for Jaguar. Cheil ...

After rather failing to take the world by storm with its Ridley Scott-produced online film starring Damon Lewis, Jaguar is turning to good old 30-second spots to launch its new F-Type sports car in the US. At first this seems ...

Here we are then, the first film from Ridley Scott’s new branded content company (or whatever they call them these days) called ‘Desire’ for Jaguar’s new F-Type sports car. The amount of hype around this car is unbelievable – is ...

Alastair Duncan (left), one of the founders pf Spark44, the bespoke Jaguar agency that won the US business from Havas, is setting up a London office for Connect, a Midlands-based agency that also specialises in car accounts. Connect handles Bentley ...