Jaguar’s F-Type launch tries to get back on track with a good old 30-second ad

After rather failing to take the world by storm with its Ridley Scott-produced online film starring Damon Lewis, Jaguar is turning to good old 30-second spots to launch its new F-Type sports car in the US.

At first this seems like another case of Jerry Judge’s despised ‘running footage’ but then it takes off (literally) and has a decent twist at the end.

Presumably this is from Jaguar’s in-house agency Spark44, assuming it’s still with us.