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After rather failing to take the world by storm with its Ridley Scott-produced online film starring Damon Lewis, Jaguar is turning to good old 30-second spots to launch its new F-Type sports car in the US.
At first this seems like another case of Jerry Judge’s despised ‘running footage’ but then it takes off (literally) and has a decent twist at the end.
Presumably this is from Jaguar’s in-house agency Spark44, assuming it’s still with us.
