Jaguar’s F-Type launch tries to get back on track with a good old 30-second ad

After rather failing to take the world by storm with its Ridley Scott-produced online film starring Damon Lewis, Jaguar is turning to good old 30-second spots to launch its new F-Type sports car in the US.

At first this seems like another case of Jerry Judge’s despised ‘running footage’ but then it takes off (literally) and has a decent twist at the end.

Presumably this is from Jaguar’s in-house agency Spark44, assuming it’s still with us.

You May Also Like

advertising Jaguar Jerry Judge online film ridley scott spark44

About Staff

Share
Tweet
+1
Share
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.