Tag Archives: spark44

Land Rover celebrates Defender – and boosts new rival in the process

It’s very nice of Land Rover and agency Spark44 to make a commercial for Jim Ratcliffe of chemicals giant Ineos who’s planning to make his own version of the Land Rover Defender, discontinued by JLR. But here are lots of ...

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Range Rover’s Evoque bumps up its street cred

Is the Range Rover Evoque a real all-roader or just a pretty nonsense to take to the shops/on the school run? JLR agency Spark44 decided to test it out on the “world’s biggest speed bump” in London’s Southwark thus: How ...

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Jaguar’s F-Type puts some oomph into Dull and Boring

Did you know there’s one town in Scotland called Dull and one in the US called Boring (they do, the two are now twinned). So it’s a clever wheeze by Jaguar agency Spark44 to give the inhabitants thereof the opportunity ...

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Stephen Hawking joins Jaguar’s thespian rogues gallery to launch F-Pace SUV

Jaguar and agency Spark44 seem to be playing silly buggers with this one: the latest in its ‘British Villains’ series, this time starring renowned physicist Stephen Hawking. It’s not officially available but then it is, if you look hard enough. ...

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Spark44 trounces WPP to win Land Rover

In-house agencies often seem a good idea – especially in the car industry it seems – but, in practice, seem to work less well. But Spark44, which has handled the Jaguar bit of Tata-owned Jaguar Land Rover for four years, ...

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Jaguar F-Type ad is too fast for ad regulator the ASA

By and large the UK’s Advertising Standards Authority (ASA) does a good job, not least in perpetuating a system of self-regulation. But every now and then it comes up with a judgement that makes you rub your eyes. Now it’s ...

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Jaguar wheels out British baddies for Super bowl epic

New British sports car the Jaguar F-Type is joining the Super Bowl lists with the debut appearance of what will be a global campaign, from in-house agency Spark44. We haven’t always been a fan of Jaguar’s recent marketing efforts and ...

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