Jaguar F-Type ad is too fast for ad regulator the ASA

By and large the UK’s Advertising Standards Authority (ASA) does a good job, not least in perpetuating a system of self-regulation.

But every now and then it comes up with a judgement that makes you rub your eyes.

Now it’s banned a Jaguar F-Type ad, ‘The Art of Villainy’ by Spark44, featuring British actor Tom Hiddleston. Why? Because it shows the car accelerating on a public road (although Jaguar says it didn’t break any speed limits).

Why else would you shell out 80 grand for a sports car? Just bizarre…

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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