Did you know there’s one town in Scotland called Dull and one in the US called Boring (they do, the two are now twinned).
So it’s a clever wheeze by Jaguar agency Spark44 to give the inhabitants thereof the opportunity to drive the F-Type R sports car (R seems to means extra quick in car land these days.) Dull has only 200 inhabitants so they did rather well here.
Not the usual glossy vroom vroom although vroom all the same.
Which is why you shell out all that money, of course.
MAA creative scale: 8.