Is this another sign of a backlash against gadgets/social media? Albeit a markedly good-humoured one. It’s 6pm and the time for “giffing,” making repetitive little stop frame films, is over according to Buenos Aires agency Santo for its client Brahma ...
Read More »WPP’s Santo raids Saatchi Del Campo for star creatives
WPP agency Santo in Buenos Aires has launched a devastating raid on Publicis Groupe-owned Saatchi and Saatchi’s South American creative flagship Del Campo Saatchi. Maxi Itzcoff, CCO of Saatchi & Saatchi Europe is joining Santo as co-CCO from his base ...
Read More »Coke creative follows Emirates into WPP
It’s been a good week for WPP; earlier today it announced winning Emirates’ global account out of London (to be handled by a combo of Grey and Y&R among others, under the soubriquet Team Air). Now Coca-Cola has given its ...
Read More »Santo produces brilliant fatherhood tale for Coke
You have to hand it to Coca-Cola: it’s the all-time ubiquitous product. It’s already hijacked Christmas with bloody great red trucks – an unlikely combo of carbon emissions and sugary drinks – and now it’s doing the same with fatherhood ...
Read More »Santo scores Premiership winner for Carlsberg
It looked a bit peculiar when the global Carlsberg departed Fold7 in London for Santo in Buenos Aires, given the laddish tenor of its pretty successful ‘that Calls For A Carlsberg’ campaign. And the above-mentioned chicken could have come home ...
Read More »LBi UK wins Carlsberg digital ad account
Digital agency network LBi is making a pretty decent fist of showing Publicis Groupe boss Maurice Levy that he was right to shell out all that money ($540m) last year – and maybe show to Omnicom that it was wrong ...
Read More »Grey boosts Latin America creative line-up with Santo’s Lucas Panizza
Santo Buenos Aires creative director Lucas Panizza is joining WPP-owned Grey as ECD of Grey and integrated shop G2, a further sign of the huge investment pouring into Latin American agencies in advance of the 2014 World Cup and 2016 ...
Read More »Grey puts down a marker with debut campaign for Vodafone Ireland
Vodafone is one of the world’s more desirable accounts, spending £45m in its home UK market and something north of £800m globally. But producing decent advertising has been something of a trial for the company, despite the best efforts of ...
Read More »Vodafone plans big return to UK pre-pay mobiles market
Mighty Vodafone is planning to take on O2 and Everything Everywhere (the new owner of Orange and T-Mobile) in the UK pre-pay market this Christmas with a £10m plus ad push. Presumably this will be through BBH, still its official ...
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