Stop “giffing,” start drinking says Santo for Brahma beer

Is this another sign of a backlash against gadgets/social media? Albeit a markedly good-humoured one.

It’s 6pm and the time for “giffing,” making repetitive little stop frame films, is over according to Buenos Aires agency Santo for its client Brahma beer. Time to be human again.

Clever, pertinent and funny – which is what lots of beer ads used to be like. They seem better at it in South America (maybe the rules are different).

MAA creative scale: 8.

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