Tag Archives: Sainsburys

Why are you advertising? When I asked this question on advertising courses for marketing people, I was surprised how little thought it was given. The head of research at one multinational was quite clear it was to increase sales, and ...

Last Sunday adam&eveDDB co-founder and CEO James Murphy was on BBC Radio 4’s Broadcasting House, there to review the papers with two others and talk about John Lewis’ ‘Man on the Moon’ Christmas campaign. Murphy agreed with the producers that ...

They may be fellow Omnicom siblings and, therefore, the best of friends but one should never under-estimate the rivalry ‘twixt AMV BBDO and adam&eveDDB, likely to be the UK’s top two agencies by billings when the numbers are counted at ...

I hope no-one from WPP’s GroupM is planning to break bread with boss Sir Martin Sorrell this weekend because it could prove a daunting experience. Sainsbury’s has decided to keep its £60m media account, one of the UK’s biggest, with ...

AMV/BBDO is finishing 2014 with a strong run – must be the prospect of all those ‘Agency of the Year’ gongs being contested – and it’s produced another epic, this time for parcels firm FedEx. The film, another example of ...

UK free newspaper Metro has highlighted some similarities between AMV/BBDO’s ‘Christmas is for Sharing’ Great War epic and a Paul McCartney music video from 2008 for ‘Pipes of Peace,’ featuring Macca doing his bit for both sides. Here’s Macca: And ...

The news on Sainsbury’s results and gloomy trading forecast (notwithstanding the warm glow from its Christmas campaign) underlines the shifting sands beneath the main players in the UK grocery market. It feels like a market close to saturation with little ...

Well here it is, the hugely-anticipated Sainsbury’s Christmas offering from AMV/BBDO. And, as we reported yesterday it’s a Great War spin, partnering the Royal British Legion which raises money for ex-servicemen. There aren’t any Great War (1914-18) veterans left, and ...

Will Sainsbury’s produce the magic that’s been missing from the UK’s Christmas ads this year? It’s allowed the others to fire their big guns first – and some have been good, Mother for Boots, TBWA for Harrods, CHI for Argos ...