Why are you advertising? When I asked this question on advertising courses for marketing people, I was surprised how little thought it was given. The head of research at one multinational was quite clear it was to increase sales, and ...
Read More »Who needs ‘feel-good’ Christmas ads at a time like this?
Last Sunday adam&eveDDB co-founder and CEO James Murphy was on BBC Radio 4’s Broadcasting House, there to review the papers with two others and talk about John Lewis’ ‘Man on the Moon’ Christmas campaign. Murphy agreed with the producers that ...
Read More »Godzilla versus King Kong: Sainsbury’s/AMV challenge John Lewis/A&E for top Christmas ad spot
They may be fellow Omnicom siblings and, therefore, the best of friends but one should never under-estimate the rivalry ‘twixt AMV BBDO and adam&eveDDB, likely to be the UK’s top two agencies by billings when the numbers are counted at ...
Read More »Shock for WPP’s GroupM as Sainsbury’s stays put
I hope no-one from WPP’s GroupM is planning to break bread with boss Sir Martin Sorrell this weekend because it could prove a daunting experience. Sainsbury’s has decided to keep its £60m media account, one of the UK’s biggest, with ...
Read More »AMV/BBDO in epic mode again – this time for Fedex
AMV/BBDO is finishing 2014 with a strong run – must be the prospect of all those ‘Agency of the Year’ gongs being contested – and it’s produced another epic, this time for parcels firm FedEx. The film, another example of ...
Read More »Does AMV’s Sainsbury’s epic owe a little too much to Paul McCartney’s ‘Pipes of Peace’?
UK free newspaper Metro has highlighted some similarities between AMV/BBDO’s ‘Christmas is for Sharing’ Great War epic and a Paul McCartney music video from 2008 for ‘Pipes of Peace,’ featuring Macca doing his bit for both sides. Here’s Macca: And ...
Read More »Paul Simons: big changes ahead for UK supermarkets – is it time for SainTesco or TASDA?
The news on Sainsbury’s results and gloomy trading forecast (notwithstanding the warm glow from its Christmas campaign) underlines the shifting sands beneath the main players in the UK grocery market. It feels like a market close to saturation with little ...
Read More »Sainsbury’s and AMV reveal Christmas blockbuster – it’s also the UK’s ad of the year
Well here it is, the hugely-anticipated Sainsbury’s Christmas offering from AMV/BBDO. And, as we reported yesterday it’s a Great War spin, partnering the Royal British Legion which raises money for ex-servicemen. There aren’t any Great War (1914-18) veterans left, and ...
Read More »London adland is agog to see Sainsbury’s and AMV’s Great War Christmas epic
Will Sainsbury’s produce the magic that’s been missing from the UK’s Christmas ads this year? It’s allowed the others to fire their big guns first – and some have been good, Mother for Boots, TBWA for Harrods, CHI for Argos ...
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