Tag Archives: Sainsburys

Will there still be an Argos as we know it in a year’s time? One agency hoping there will be is CHI which handles the hitherto big-spending hybrid retailer, now owned by Sainsbury’s. Interestingly, while Sainsbury’s sales by value are ...

Wieden+Kennedy has done its best to revive the food porn formula for Lurpack and it’s back again, advising cooks across the nation to “strap on your aprons and reach for the Lurpak.” This time by taking a pot shot at ...

It is the week of the mega accounts moving home, first M&S and two days later Sainsbury’s – each worth around £60m. In the US this equates to c. $400m annual media spend on a per capita basis at today’s ...

It’s somehow typical of British advertising that two of the big reviews of the year are decided in what for many people is a holiday week: earlier this week Marks & Spencer put the kibosh on RKCR/Y&R’s holidays by moving ...

Sainsbury’s is reviewing its £60m creative account and it seems that Mother, MullenLowe and Wieden+Kennedy are lining up against AMV BBDO, which has held the account since since 1981 with the exception of a brief interregnum at M&C Saatchi. But ...

Sainsbury’s is currently reviewing its UK ad account with AMV BBDO, after a 40-year tenure (with a brief interregnum at M&C Saatchi), the first such review for 11 years. It seems to be casting its net quite widely, at least ...

Sainsbury’s is reviewing its creative account with AMV BBDO, worth £60m in media terms. AMV, in its two guises, first as an independent and then as part of BBDO, has handled the account for 40 years aside from a brief ...

Sainsbury’s’ successful £1.3bn bid for Home Retail Group – Argos in other words, now that Homebase is being sold to Australians – is puzzling in lots of ways. One because Sainsbury’s has a lot on its plate battling Aldi and ...

As a postscript to Paul Simons’ piece on Christmas ads, a few thoughts on the ideas that may lie behind them. Paul writes about the stock room of Christmas props, both pagan Santa stuff and co-opting Christian music and imagery. ...