Tag Archives: Sainsburys

All-at-sea Sainsbury’s reverses out of T&P’s m/Six into PHD

Campaign’s Gideon Spanier reckons that Sainsbury’s is reversing its decision to move its amalgamated £115m media account (Sainsbury’s and Argos) into The&Partnership’s m/Six Media and sticking with long-time incumbent PHD. The business moved to m/Six at the start of the ...

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Sainsbury’s gets down and messy for summer

Much chatter in UK adland about how exactly Sainsbury’s will follow its ‘Food Dancing’ debut campaign from Wieden+Kennedy. We’ve still got ‘Living Well,’ this time triggered by getting messy for summer. Sainsbury’s says: “Messy hands celebrates the uninhibited pleasures of ...

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CHI offers the world of Argos in 80 date-stamped ads

Can Argos give Sainsbury’s the lift to set it apart from its competitors? Sainsbury’s/Argos is certainly trying, helped by any number of ingenious wheezes from its agency CHI. The latest such is 80 “date-stamped” short ads linking various Argos products ...

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Sainsbury’s rethinks m/SIX media win

We all thought the Sainsbury’s consolidated media account worth £115m – it now owns Argus too – had gone to The&Partnership’s m/SIX media agency with Sainsbury’s moving from Omnicom’s PHD and Argos from WPP’s Mindshare. T&P is 49 per cent ...

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Sainsbury’s marketing boss Warby quits on eve of first Wieden+Kennedy campaign

Sainsbury’s marketing director Sarah Warby (left) is leaving the grocer after five years, days before new agency Wieden+Kennedy’s first work is due to break. She’s being replaced, it seems, by a gaggle of people including director of marketing, planning & ...

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