Tag Archives: Sainsburys

Sainsbury’s unveils its Xmas contender for best school play

You can imagine the reaction of Sainsbury’s and agency Wieden+Kennedy when they saw the John Lewis/Waitrose & Partners relaunch ad in the summer featuring a school play. They’d embarked on a nationwide search for kids singing to their mums at ...

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Waitrose edges Sainsbury’s in Christmas ad stakes

Waitrose is visiting the Geoffrey Boycott Appreciation Society up in’t Dales – courtesy of adam&eveDDB – and the poor souls are snowed in, it being Christmas. But Waitrose comes to the rescue, naturally (bet they’re giving the venison at £60 ...

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Sainsbury’s tries to connect us to dinner in W+K’s latest

Wieden+Kennedy is continuing its high octane advertising for Sainsbury’s, this time with “What’s for dinner,’ expressed via emojis. Aagh! I think we’ll institute an award for the best ad – or maybe any ad – that doesn’t include smartphones, gadgets ...

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Cut-price PHD wins back Sainsbury’s media – official

Sainsbury’s has confirmed what everyone knew: viz, that it’s keeping its media account at Omnicom’s PHD which is also set to pick up Argos (which Sainsbury’s now owns) from WPP’s Mindshare. Small earthquake in the supermarket, not many dead then? ...

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Sainsbury’s subs squishing for dancing in new summer effort

Sainsbury’s and Wieden+Kennedy seem to have abandoned ‘food dancing’ – for now anyway, it’s a bit hot for that in summer. Instead we’re offered ‘table squish’ with lots of Sainsbury’s food goodies for outdoor eating. Nicely done but real life ...

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