Sainsburys
-
Advertisers
PHD increases grip on Sainsbury’s media business
EssenceMediacom X is the GroupM/WPP media agency formed as an alternative to big brother EssenceMediacom so the group can handle…
Read More » -
Advertisers
UK supermarkets big two in a mighty muddle
Tesco is having to change all its Clubcard branding after losing an appeal against a previous court ruling that it…
Read More » -
Advertisers
Sainsbury’s makes first big move in supermarket cost of living wars
Sainsbury’s has its new populist hat on in the first (non-Christmas) campaign from New Commercial Arts, positioning the brand for…
Read More » -
Advertisers
Can Sainsbury’s combine a new brand platform with Christmas?
Sainsbury’s is using its Christmas ad with Rick Astley to introduce its new brand platform – ‘Good food for all…
Read More » -
Advertisers
Rick Astley gives sneak peek at Sainsbury’s Xmas
The big guns are loading for Christmas with celebs all over the place (even if you’re not quite sure who…
Read More » -
Advertisers
Trashing the brand: what on earth does Sainsbury’s think it’s doing?
Companies spend decades building a brand. Over the years big UK supermarket chain Sainsbury’s hasn’t done a bad job. It…
Read More » -
Advertisers
Sainsbury’s changes tack in UK supermarket price wars
Britain’s supermarkets are feeling sore at the moment, smarting from what they see as the Government singling them out for…
Read More »