Tag Archives: Sainsburys

Sainsbury’s is pensioning off (or ‘retiring’ as we say these days) ‘Live Well for Less’ and replacing it with ‘Helping Everyone Eat Better,’ part of a package aimed at boosting its green credentials. It’s amazing how climate change and all ...

Christmas ads in the UK used to be an annual battle between adam&eveDDB for John Lewis and AMV BBDO for Sainsbury’s. Back in 2015 AMV, which spent a year working on these things, tied up with children’s author Judith Kerr ...

Here’s a nice ad by Wieden+Kennedy for Sainsbury’s back in May, celebrating its 150th anniversary. There doesn’t seem to have been much since. In it they say something like: “150 years on and still more to do.” Too bloody right. ...

WPP has a new CFO in John Rogers from Sainsbury’s Argos where he was CEO. Rogers, a former Sainsbury’s CFO, served under overall J Sainsbury CEO Mike Coupe. At WPP he replaces group finance director Paul Richardson who had previously ...

You’ve got to feel for Wieden+Kennedy, it goes and bags a big supermarket account and the client implodes. It happened with Tesco under former CEO Phil Clarke and now Sainsbury’s Mike Coupe is busy running the venerable grocer into the ...

To nobody’s great surprise the UK’s Competition and Markets Authority (CMA) has blocked the attempted £7bn merger of Sainsbury’s and Walmart-owned Asda, saying: “It’s our responsibility to protect the millions of people who shop at Sainsbury’s and Asda every week. ...

The UK’s ASA ad regulation body is looking into Sainsbury’s Christmas effort – ‘The Big Night’ – to decide if its brief scene with a boy dressed as a plug is likely to persuade the nation’s children to plug themselves ...

You can imagine the reaction of Sainsbury’s and agency Wieden+Kennedy when they saw the John Lewis/Waitrose & Partners relaunch ad in the summer featuring a school play. They’d embarked on a nationwide search for kids singing to their mums at ...

The John Lewis Christmas ad from adam&eveDDB is due to land any day now – reportedly featuring Elton John warbling Your Song – and London’s Evening Standard thinks it has a clip from it here, revealed on Twitter. Before you ...