Tag Archives: Sainsburys

Sainsbury’s harks back to a much better past than its current outlook

You’ve got to feel for Wieden+Kennedy, it goes and bags a big supermarket account and the client implodes. It happened with Tesco under former CEO Phil Clarke and now Sainsbury’s Mike Coupe is busy running the venerable grocer into the ...

Read More »

Time for Sainsbury’s to up its game as CMA blocks giant merger with Asda

To nobody’s great surprise the UK’s Competition and Markets Authority (CMA) has blocked the attempted £7bn merger of Sainsbury’s and Walmart-owned Asda, saying: “It’s our responsibility to protect the millions of people who shop at Sainsbury’s and Asda every week. ...

Read More »

Sainsbury’s unveils its Xmas contender for best school play

You can imagine the reaction of Sainsbury’s and agency Wieden+Kennedy when they saw the John Lewis/Waitrose & Partners relaunch ad in the summer featuring a school play. They’d embarked on a nationwide search for kids singing to their mums at ...

Read More »

Waitrose edges Sainsbury’s in Christmas ad stakes

Waitrose is visiting the Geoffrey Boycott Appreciation Society up in’t Dales – courtesy of adam&eveDDB – and the poor souls are snowed in, it being Christmas. But Waitrose comes to the rescue, naturally (bet they’re giving the venison at £60 ...

Read More »

Sainsbury’s tries to connect us to dinner in W+K’s latest

Wieden+Kennedy is continuing its high octane advertising for Sainsbury’s, this time with “What’s for dinner,’ expressed via emojis. Aagh! I think we’ll institute an award for the best ad – or maybe any ad – that doesn’t include smartphones, gadgets ...

Read More »