Sainsbury’s is pensioning off (or ‘retiring’ as we say these days) ‘Live Well for Less’ and replacing it with ‘Helping Everyone Eat Better,’ part of a package aimed at boosting its green credentials. It’s amazing how climate change and all ...
Read More »MAA blast from the past: Mog’s Christmas Calamity
Christmas ads in the UK used to be an annual battle between adam&eveDDB for John Lewis and AMV BBDO for Sainsbury’s. Back in 2015 AMV, which spent a year working on these things, tied up with children’s author Judith Kerr ...
Read More »Dismal management is trashing iconic UK retailer Sainsbury’s
Here’s a nice ad by Wieden+Kennedy for Sainsbury’s back in May, celebrating its 150th anniversary. There doesn’t seem to have been much since. In it they say something like: “150 years on and still more to do.” Too bloody right. ...
Read More »Ex-Sainsbury’s Rogers takes financial hot seat at WPP
WPP has a new CFO in John Rogers from Sainsbury’s Argos where he was CEO. Rogers, a former Sainsbury’s CFO, served under overall J Sainsbury CEO Mike Coupe. At WPP he replaces group finance director Paul Richardson who had previously ...
Read More »Sainsbury’s harks back to a much better past than its current outlook
You’ve got to feel for Wieden+Kennedy, it goes and bags a big supermarket account and the client implodes. It happened with Tesco under former CEO Phil Clarke and now Sainsbury’s Mike Coupe is busy running the venerable grocer into the ...
Read More »Time for Sainsbury’s to up its game as CMA blocks giant merger with Asda
To nobody’s great surprise the UK’s Competition and Markets Authority (CMA) has blocked the attempted £7bn merger of Sainsbury’s and Walmart-owned Asda, saying: “It’s our responsibility to protect the millions of people who shop at Sainsbury’s and Asda every week. ...
Read More »Sainsbury’s ad furore masks advertisers’ real problem – the growing opposition to corporate mendacity
The UK’s ASA ad regulation body is looking into Sainsbury’s Christmas effort – ‘The Big Night’ – to decide if its brief scene with a boy dressed as a plug is likely to persuade the nation’s children to plug themselves ...
Read More »Sainsbury’s unveils its Xmas contender for best school play
You can imagine the reaction of Sainsbury’s and agency Wieden+Kennedy when they saw the John Lewis/Waitrose & Partners relaunch ad in the summer featuring a school play. They’d embarked on a nationwide search for kids singing to their mums at ...
Read More »Will John Lewis’ Christmas effort with Elton John be the ad that saved the high street?
The John Lewis Christmas ad from adam&eveDDB is due to land any day now – reportedly featuring Elton John warbling Your Song – and London’s Evening Standard thinks it has a clip from it here, revealed on Twitter. Before you ...
Read More »