Tag Archives: Sainsburys

Sainsbury’s is one of those accounts that have defined British advertising over the years, most notably its 35 year stint at Abbott Mead Vickers, now AMV BBDO. David Abbott’s elegant, mainly print, ads have been described as “having an intelligent ...

New Commercial Arts, which only began in business in 2020, has won Sainsbury’s creative in a three-way pitch. The business was formally with Wieden+Kennedy. NCA already worked on clothing brand Tu and Habitat for Sainsbury’s. NCA beat Mother, arguably the ...

The Sainsbury’s creative pitch is probably the most eagerly-awaited of the many around at the moment and New Commercial Arts is the only one of Sainsbury’s current roster to have made the shortlist against Mother and VCCP. It already handles ...

Sainsbury’s seems to have covered most of its options as it looks for a new creative agency with New Commercial Arts, VCCP and Mother shortlisted. The business is moving from Wieden+Kennedy, which declined a repitch. New Commercial arts already works ...

Has a WPP agency had a big supermarket creative account? Must have at some stage but can’t recall one. Do remember that it was plotting to buy the then Tesco agency The Red Brick Road back in the Sorrell era ...

New Commercial Arts, the agency set up by adam&eve founders James Murphy and David Golding, has muscled in on more Sainsbury’s business, adding a summer campaign for the supermarket’s beauty products to the Sainsbury’s-owned Habitat brand it won earlier this ...

Sainsbury’s is showing somer welcome signs of life under new CEO Simon Roberts. Predecessor Mike Coupe, like so many CFOs who get the top job, was more into deals than marketing. Roberts arrived from Boots, a private equity-driven operation these ...

As we’ve said before the golden triangle for a new UK agency is a bank, a price comparison site and a a retailer, three substantial accounts that are usually free of international complications. New Commercial Arts already has a bank ...

Sainsbury’s is pensioning off (or ‘retiring’ as we say these days) ‘Live Well for Less’ and replacing it with ‘Helping Everyone Eat Better,’ part of a package aimed at boosting its green credentials. It’s amazing how climate change and all ...