I see that Rosapark, the Havas-owned agency that found itself at the centre of a diversity storm last year, is, as promised at the time, renaming itself Rosa Paris. It’s also promising lots of diversity initiatives. The agency was criticised ...
Read More »Rosapark for Greenweez shows top class copywriting is alive
Much debate recently about the seemingly lost art of copywriting even as agency after agency bangs on about ‘storytelling,’ which is usually best effected with a script. Such skills do exist though – although in Britain you need to cross ...
Read More »More fun for Burger King in France, no fun at all at Rosapark
Burger King is reopening in France so here’s Burger Klean, a spoof airline safety ad from the brilliant Buzzman. Burger King and David Miami have also landed The One Show’s top creative gong for ‘Moldy Whoppoer.‘ Pretty revolting I’d say ...
Read More »Rosapark tells a compelling planet story for GRDF
Why don’t the French win more gongs at Cannes? It’s ‘their’ festival after all. Here’s Rosapark for natural gas company GRDF, riffing on the way the world’s self-style elite manufacture waste in their quest to save the planet – all ...
Read More »Perrier unleashes a real-life Mona Lisa
Rosapark has produced a diverting new global campaign for Perrier – ‘Go for the Extraordinaire’ – featuring the Mona Lisa escaping from her imprisonment in the Louvre to do what all young Gen Z escapees do, leap around and have ...
Read More »Rosapark unearths humankind’s first queue for Monoprix
Advertising seems to be a lot more fun in France than elsewhere, notably the dear old UK. Monoprix is promoting its fast check out service (via an app inevitably) so agency Rosapark is harking back to “Humankind’s first queue” (jumper.) ...
Read More »France’s CDiscount hymns 20th with interplanetary ennuie
France’s CDiscount is celebrating 20 years in business with a new campaign from Rosapark featuring…a bored to tears rapping alien on another planet entirely. Somehow don’t think this notion would make it past the data/research/planning wizards in the UK or ...
Read More »Rosapark hits top gear for Skoda
Skoda is looking for a new creative agency after losing its way somewhat in advertising, although not as a brand. In the meantime lots of people seem to be having a go and here’s an online effort from France’s Rosapark. ...
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