Rosapark tells a compelling planet story for GRDF

Why don’t the French win more gongs at Cannes? It’s ‘their’ festival after all.

Here’s Rosapark for natural gas company GRDF, riffing on the way the world’s self-style elite manufacture waste in their quest to save the planet – all it needs is Price Harry and Megan on a private jet. And that wouldn’t a version of Naomi Campbell would it?

Of course when you feature prats in a long ad like this there’s a danger that some people might associate you with them.

Never mind: a story with a beginning, middle and end.

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.