Perrier unleashes a real-life Mona Lisa

Rosapark has produced a diverting new global campaign for Perrier – ‘Go for the Extraordinaire’ – featuring the Mona Lisa escaping from her imprisonment in the Louvre to do what all young Gen Z escapees do, leap around and have a good time of course.

Great idea, not sure the follow-through matches up to the beginning. Needs a twist – maybe she ought to get back in the frame.

MAA creative scale: 6.

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