France’s CDiscount hymns 20th with interplanetary ennuie

France’s CDiscount is celebrating 20 years in business with a new campaign from Rosapark featuring…a bored to tears rapping alien on another planet entirely.

Somehow don’t think this notion would make it past the data/research/planning wizards in the UK or US.

Good job it did in France though.

MAA creative scale: 8.5.

You May Also Like

Cdiscount featured rosapark

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Share
Tweet
+1
Share