France’s CDiscount hymns 20th with interplanetary ennuie

France’s CDiscount is celebrating 20 years in business with a new campaign from Rosapark featuring…a bored to tears rapping alien on another planet entirely.

Somehow don’t think this notion would make it past the data/research/planning wizards in the UK or US.

Good job it did in France though.

MAA creative scale: 8.5.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.