Tag Archives: rkcr/y&r

Joint’s traditional route for Amazon Prime pays off

RKCR/Y&R has suffered from breakaways more than any other big London agency, most notably adam&eve but also Joint. Joint hasn’t ripped away business like A&E has (Virgin Atlantic, Lloyds to name but two) but, judging by its performance, boasts some ...

Read More »

Aniston stars for Emirates as RKCR/Y&R flies again

It’s your worst nightmare of course, getting on a plane and discovering there’s no bar and no shower. Can’t say I really expect it on most of the heaps I fly on but Jennifer Aniston, newly signed up for Emirates ...

Read More »

RKCR/Y&R wins Baxters food business

RKCR/Y&R, which has taken a bit of a pounding recently losing Virgin Atlantic and Lloyds Bank to adam&eveDDB, has some good news at last, winning family-owned soup business Baxters. Baxters, which moves without a pitch from the Leith Agency, isn’t ...

Read More »

Has Marks & Spencer finally become exciting?

We haven’t always been fans of Marks & Spencer or its advertising but there are some signs that the stores are being turned around – to a degree – and maybe this confidence is manifest in this new ‘Art Of’ ...

Read More »

What will be the clinching factor in £100m Lloyds pitch?

A popular summer game, I’m told, is getting up before your competitors to place your towel on the best sun lounger by the hotel pool. At the recent Cannes Lions ad festival there was a similar game, although you need ...

Read More »

WPP forms special ‘Green Team’ for Lloyds re-pitch

The forthcoming Lloyds Bank pitch is shaping up to be UK adland’s version of the gunfight at the O.K. Corral, the notorious shoot-out between the Earp brothers and their opponents from a loose confederation of outlaws, the Cowboys. In this ...

Read More »

ECD Mick Mahoney follows Vodafone out of Y&R

We know that adland loves a title or 50, particularly in the creative department. But it’s always been a mystery how you can have two ‘executive creative directors’ unless you split the agency in two. RCKR/Y&R was one such but ...

Read More »