rkcr/y&r
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Advertisers
Joint’s traditional route for Amazon Prime pays off
RKCR/Y&R has suffered from breakaways more than any other big London agency, most notably adam&eve but also Joint. Joint hasn’t…
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Aniston stars for Emirates as RKCR/Y&R flies again
It’s your worst nightmare of course, getting on a plane and discovering there’s no bar and no shower. Can’t say…
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RKCR/Y&R wins Baxters food business
RKCR/Y&R, which has taken a bit of a pounding recently losing Virgin Atlantic and Lloyds Bank to adam&eveDDB, has some…
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Paul Simons: is adam&eve the most successful agency start-up of modern times?
Lloyds moving to adam&eveDDB is another client moving from Camden to Paddington; it may have taken a few years but…
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Has Marks & Spencer finally become exciting?
We haven’t always been fans of Marks & Spencer or its advertising but there are some signs that the stores…
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News
What will be the clinching factor in £100m Lloyds pitch?
A popular summer game, I’m told, is getting up before your competitors to place your towel on the best sun…
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WPP forms special ‘Green Team’ for Lloyds re-pitch
The forthcoming Lloyds Bank pitch is shaping up to be UK adland’s version of the gunfight at the O.K. Corral,…
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Is a merger of RKCR/Y&R and CHI on the cards as the advertising universe consolidates?
It’s a truism to say that advertising has changed dramatically in recent years – the interesting thing is that, by…
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ECD Mick Mahoney follows Vodafone out of Y&R
We know that adland loves a title or 50, particularly in the creative department. But it’s always been a mystery…
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