RKCR/Y&R wins Baxters food business
RKCR/Y&R, which has taken a bit of a pounding recently losing Virgin Atlantic and Lloyds Bank to adam&eveDDB, has some good news at last, winning family-owned soup business Baxters.
Baxters global marketing director Jaspal Chada says: “Baxters is a much-loved British brand with a rich heritage, but it also needs to continually evolve. We were impressed by RKCR’s fresh take on our brand and look forward to partnering with the team there.”
RKCR/Y&R CEO Ben Kay says: “This is a great opportunity to work on one of the few quality, British, family-owned businesses left in the UK and help it enter the next 100 years of innovation and growth.”