Tag Archives: rkcr/y&r

RKCR/Y&R checks out of Premier Inn repitch

RKCR/Y&R has decided not to repitch for Premier Inn, which decided to review its account in February after eight years with the agency. New Y&R CEO Jon Sharpe says: “With our big new wins this year in Premier League and ...

Read More »

Premier Inn calls pitches in new agency search

Premier Inn is reviewing its ad account out of RKCR/Y&R, the eight-year incumbent. Y&R produces the highly successful Lenny Henry campaign that has propelled Premier Inn to top spot in the UK’s budget hotel sector. The AAR is handling the ...

Read More »

RKCR/Y&R wins Premier League against adam&eveDDB

RKCR/Y&R has won the UK Premier League account, probably the most high profile new account to come on the market in years. Almost as sweet for the WPP-owned agency is the fact that it beat adam&eveDDB in the final round. ...

Read More »

BBC’s ‘Pure Drama’ shows best of RKCR/Y&R

We’ve sometimes wondered at the BBC’s use of agencies when the corporation itself should be stuffed with creative talent. That issue will arise again next year following the formation of BBC Creative, about which we hope to bring you more ...

Read More »

RKCR/Y&R makes print debut for Baxters

RKCR/Y&R is making its debut for new client Baxters with a three ad print campaign featuring two women in a landscape dominated by Baxters’ ‘giant flavours.’ A TV campaign will follow in January. Photography is by Gary Bryan. Baxters global ...

Read More »

All change at RKCR/Y&R as Sharpe takes CEO reins

Jon Sharpe, currently chief innovation officer at RKCR/Y&R, is replacing Ben Kay as CEO. Kay is moving to owner WPP in a global planning director role. Sharpe (left) joined Y&R in 2012 and led the successful repitch for the BBC ...

Read More »

Beeb sprouts a morale booster with RKCR/Y&R Xmas ad

There’s a widespread preconception that everyone hates Brussels sprouts – so why do we eat so many of them at Christmas? Anway, an unloved sprout is the star of this year’s Christmas extravaganza for BBC 1, courtesy of agency RKCR/Y&R ...

Read More »