Tag Archives: rkcr/y&r

£60m Vodafone goes to Grey from Y&R – but will anything change very much?

Vodafone’s £60m account has moved from RKCR/Y&R (owned by WPP) to Grey (also owned by WPP). Daryl Fielding, Vodafone’s director of brand marketing, says: “We have been aiming to bring our consumer brand work into fewer agencies for some time, ...

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BBC narrows search to BBH and RKCR/Y&R

Many of London’s finest spent the weeks before Christmas working on a pitch for the BBC account, latterly with Karmarama. Why the BBC, with all its creative resources (and, by its own account, no money) needs an ad agency is ...

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BBC kicks off licence fee debate with new RKCR/Y&R local news campaign

The BBC has decided to plug its local news operation and enlisted RKCR/Y&R for the purpose. Local news in the UK, as we always understood it, is dying these days as local and regional newspapers wither and commercial local radio ...

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M&S tries Magic & Sparkle on food

We weren’t very kind to old Magic & Sparkle when we looked at Marks & Spencer’s Christmas clothes ad (Christmas Bummer was overdoing it a bit) but the gals fit better with the retailer’s successful upscale food range. M&S wines ...

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A Christmas bummer from Marks & Spencer

Blimey, this is getting exhausting. Christmas ads in the UK are becoming our version of the Super Bowl. Anyway, here’s Marks & Spencer from RKCR/Y&R. ‘Two Fairies’ to the tune of ‘Fly Me To The Moon.’ Speaking as one who ...

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Adam&Eve/DDB reels in Virgin Atlantic

Campaign reports that Adam&Eve/DDB has won the £20m Virgin Atlantic account. Which – if true and it surely is – is probably the least surprising news of the year. Richard Branson’s carrier has been at RKCR/Y&R for about 20 years. ...

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M&S finally produces a creative marketing idea

Embattled retailer Marks & Spencer (CEO Marc Bolland is definitely in the last chance saloon) has launched a new online campaign by agency RKCR/Y&R for the ‘back to school’ period. And, unlike most of the retailer’s recent work, it actually ...

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