Tag Archives: rkcr/y&r

RKCR/Y&R gets tough for Commonwealth Games

It’s difficult for the Commonwealth Games these days. For a start, not that many young people know what the Commonwealth is (it’s the old British Empire) and, with the Olympics and, latterly, the Paralympics so massive it rather pales by ...

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Lloyds takes the Groucho Marx approach to banking

Most agencies would die for a big bank account (that’s a big bank ad account) and then, if they land one, probably die a lingering death as they tried to persuade the client to engage with its audience in a ...

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RKCR/Y&R relies on gibbering idiots in new Vodafone Red 4G Sky Sports campaign

I’m usually perplexed by Vodafone’s advertising so it’s reassuring (in an odd way) that this latest effort from RKCR/Y&R for its Red 4G Sky Sports package induces the same feelings. Why, when marketers and agencies apply themselves to anything sports-related, ...

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RKCR/Y&R wins Royal British Legion ad account

The Royal British Legion has picked RKCR/Y&R to handle its huge UK Remembrance Day poppy appeal and also develop a platform showcasing its work for servicemen and women all year round. The agency pitched against Beattie McGuinness Bungay and M&C ...

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Virgin Atlantic to review £20m ad account – is this curtains for the Branson brigade of leggy lovelies?

Spring is in the air and new clients’ thoughts turn to new agencies. Virgin Atlantic’s long-serving (and, in some respects, long-suffering) boss Steve Ridgway departed last year and now the airline, still synonymous with Virgin founder Richard Branson, is reviewing ...

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VisitBritain’s new ad is OK – try South Australia

Tourism ads are usually photo albums of a country’s supposed best bits and VisitBritain’s new offering from RKCR/Y&R is no different. Although done with the style you’d expect (and not a drop of rain in sight, but this is advertising). ...

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