RKCR/Y&R relies on gibbering idiots in new Vodafone Red 4G Sky Sports campaign

I’m usually perplexed by Vodafone’s advertising so it’s reassuring (in an odd way) that this latest effort from RKCR/Y&R for its Red 4G Sky Sports package induces the same feelings.

Why, when marketers and agencies apply themselves to anything sports-related, do they depict people as gibbering idiots (as the lady says in the film, before she becomes one)?

Sky Sports, in its own excellent idents, doesn’t do this. Maybe there’s a lesson there….