More About Advertising The alternative voice of advertising, marketing and media
I’m usually perplexed by Vodafone’s advertising so it’s reassuring (in an odd way) that this latest effort from RKCR/Y&R for its Red 4G Sky Sports package induces the same feelings.
Why, when marketers and agencies apply themselves to anything sports-related, do they depict people as gibbering idiots (as the lady says in the film, before she becomes one)?
Sky Sports, in its own excellent idents, doesn’t do this. Maybe there’s a lesson there….
