Tourism ads are usually photo albums of a country’s supposed best bits and VisitBritain’s new offering from RKCR/Y&R is no different.
Although done with the style you’d expect (and not a drop of rain in sight, but this is advertising). But is that a cup of tea being poured with the milk in first? Tsk, tsk. Looks better that way I suppose.
Pales a bit in comparison to this gem from KPN! for South Australia:
Nearly 300,000 hits on YouTube so far – so it works too!