Embattled retailer Marks & Spencer (CEO Marc Bolland is definitely in the last chance saloon) has launched a new online campaign by agency RKCR/Y&R for the ‘back to school’ period.
And, unlike most of the retailer’s recent work, it actually seems to have an idea – ‘#everymilestone.’
Now this is straight out of the John Lewis songbook of course – produced by Y&R breakaway Adam&Eve – but if you’re going to nick somebody’s clothes as least make sure they fit.
