M&S finally produces a creative marketing idea

Embattled retailer Marks & Spencer (CEO Marc Bolland is definitely in the last chance saloon) has launched a new online campaign by agency RKCR/Y&R for the ‘back to school’ period.

And, unlike most of the retailer’s recent work, it actually seems to have an idea – ‘#everymilestone.’

Now this is straight out of the John Lewis songbook of course – produced by Y&R breakaway Adam&Eve – but if you’re going to nick somebody’s clothes as least make sure they fit.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.