M&S finally completes its creative review and no surprise it has left RKCR/Y&R. (When will WPP drop the RKCR from Y&R’s brand name?) This isn’t because Y&R have done a bad job; just the reverse as they’ve pulled out of ...
Read More »Grey snatches £60m M&S from Y&R in WPP pitch
Winning or losing a big pitch can define an agency and Grey’s win of £60m Marks & Spencer’s creative account from WPP sibling RKCR/Y&R in a closed pitch may have a lasting effect on both. Grey has also won M&S ...
Read More »RKCR/Y&R animates the rain forest for the BBC’s Rio Olympics spectacular
The Rio Olympics is coming next month – well it probably is if it’s all finished, mosquitos allowing of course – and the BBC and agency RKCR/Y&R are pulling out all the stops to be positive about one of the ...
Read More »Former CHI ECD Burley resurfaces at RKCR/Y&R
Jonathan Burley (left), who quit as CHI&Partners ECD just last week, hasn’t taken long to find a new home – he’s off to RKCR/Y&R to head creative on the agency’s UK accounts while founder Mark Roalfe looks after global business ...
Read More »Paul Simons: M&S shouldn’t be reviewing agency RKCR/Y&R – it should be reviewing itself
The news that Marks & Spencer are reviewing their advertising arrangements is predictable and in many ways a sad indictment on senior M&S management. They have tried everything else over the last five years or so without being able to ...
Read More »RKCR/Y&R fights to keep £60m M&S in closed pitch against WPP shops
Marks & Spencer is reviewing its account after a 16-year stint at RKCR/Y&R. Such a pitch was almost inevitable following the appointment of long-serving former food boss Steve Rowe to succeed Marc Bolland as CEO and the retailer’s enduring inability ...
Read More »RKCR/Y&R continues comeback with big Swiss bank win
RKCY?Y&R has won Lombard Odier, a Swiss wealth and asset manager determined to make a bigger impact on the world stage with a big new ad campaign. The account is believed to be worth about £15m. As gnomes of Zurich ...
Read More »RKCR/Y&R hymns summer for M&S but a turnaround there needs more than ads
The internet has already laid waste to swathes of the UK print industry and, finally, it’s wreaking havoc on the high street. The BHS debacle is partly due to business moving online – but only partly – while even Next, ...
Read More »Strategist Tamsin Djaba quits Droga5 for RKCR/Y&R
RKCR/Y&R has hired Tamsin Djaba as strategy partner as part of a new management structure at the agency. She joins from Droga5 in London where she was strategy director. New Y&R London CEO Jon Sharpe is reworking the agency’s management ...
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