Strategist Tamsin Djaba quits Droga5 for RKCR/Y&R

RKCR/Y&R has hired Tamsin Djaba as strategy partner as part of a new management structure at the agency. She joins from Droga5 in London where she was strategy director.

New Y&R London CEO Jon Sharpe is reworking the agency’s management with trios of managing partners, strategy partners and creative partners leading account portfolios. Djaba will report to Sharpe, formerly the agency’s innovation head, while a new chief strategy officer is appointed. Which sounds like a lot of strategists, but there you go.

Agencies all over London are busily reworking their structures to try to make themselves more relevant. Ogilvy has appointed Emma De La Fosse, formerly a creative director at OgilvyOne, as its first group CCO. All the bits of the Ogilvy empire are being concentrated in new quarters at Sea Containers House on London’s South Bank. Also today CHI has hired a number of new creatives and dropped copywriter/art director teams.

unnamed-2Before joining Droga5, which has had a rocky start to life in London, Djaba (left) was director of new business models at the Nike Foundation. Before that she spend ten years at Fallon working on famous campaigns including Cadbury’s ‘Gorilla’ and Sony.

CEO Sharpe says: “Tamsin has created some of the most innovative and cutting edge creative work in recent years. We have had a busy start to year bringing in new clients such as Premier League and Chanel and, with her impressive and diverse skill set, we look forward to Tamsin helping us build the businesses of both new and existing clients.”

Djaba says: “I have always admired RKCR/Y&R and how it creates ideas that live at the very heart of British culture. Jon’s vision of creating culturally relevant ideas with clout and scale, as well as pushing the agency towards more diverse outcomes is something I am passionate about and can’t wait to contribute towards. “

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