Tag Archives: retail

Choice has driven the growth of the consumer goods market for decades. Offering a seemingly never-ending array of products has for a long time seemed to be the best way of boosting profits. However, this received wisdom has recently been ...

Out of Home agency Talon Outdoor is relaunching its hyper-local planning team as Talon Compass, aimed at bringing accountable planning and buying to clients wanting more bespoke or hyper-local services. These will include retail clients requiring geographical and location planning. ...

When Agent Provocateur opened its first store in London’s Broadwick Street, Britain was going through something of a renaissance. Britpop ruled the airwaves and Cool Britannia was celebrated on the cover of Vogue. And AP quickly became a brilliant, quintessentially ...

The latest news of Asda appointing Saatchi & Saatchi is the latest in retailers feeling the pinch and therefore looking for a quick fix. The reality is that former agency VCCP and S&S have similar levels of talent in their ...

You can see why retailers start their Christmas campaigns early. The latest online shopping prediction from Adobe estimates that prices in the UK fall by ten per cent in November, 15 per cent in December and 25 per cent just ...

The clocks may have only just gone back, but the Christmas lights are already up in London’s Oxford Street, Selfridges’ Christmas shop’s tills have been ringing for months and the first Christmas TV ads are breaking. In just a few ...

With the continued rise of the internet people are changing the way they research, purchase and interact with brands. Convenience and the need to do things on the go have led to mobile apps and internet sites increasing usage. But ...

Giant UK D-I-Y retailer B&Q has moved its £45m account to WCRS after dumping Karmarama before Christmas, a move which won’t surprise anybody very much. WCRS pitched for the account against Karmarama in November 2012 and doesn’t give up easily. ...

In case you missed it, today is Thanksgiving in the US, which is one of the very few days workers get the day off with pay, unless you’re in retail, but more on that in a moment. As I have ...