Talon sharpens retail offer with hyper-local Compass unit

Out of Home agency Talon Outdoor is relaunching its hyper-local planning team as Talon Compass, aimed at bringing accountable planning and buying to clients wanting more bespoke or hyper-local services.

These will include retail clients requiring geographical and location planning. Talon Compass includes Talon’s mapping system AIM and Plat>O for bespoke campaigns.

Talon Compass head Jo Fisher says: “We are no longer just about planning OOH for retailers. Location and geography describe what we do but we are adding greater speed of response into all our planning, particularly using Talon’s Plat>O platform to drive smarter use of data and enabling media owner availability data to deliver solutions more quickly and more intelligently across both classic and digital OOH strategies.”

Talon Compass clients include McDonald’s, Specsavers, Co-op, House of Fraser, Dunelm, Waitrose, VW, Odeon and Knight Frank, plus agencies Four Communications, AMS, Penna and MGOMD UK.

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