publicis groupe
-
Advertisers
Now Publicis Groupe lines up Relaxnews deal
Hyperactive Publicis Groupe, now the proud owner of $3.7bn Sapient, is tying up a much smaller deal – but an…
Read More » -
Ad Tech
VivaKi dismantles centralised ad trading operation
Publics Groupe’s VivaKi digital media operation has joined the agency groups in apparent full retreat from proprietary ad trading, dismantling…
Read More » -
Advertisers
Publicis Groupe reports troubles at BBH and MSL in a “patchy” performance
Maurice Levy’s Publicis Groupe has confirmed the poor times it suffered in 2014 following the collapse of the merger with…
Read More » -
Ad Tech
What’s next for Publicis as it seals Sapient deal?
Publicis Groupe has finally sealed its $3.7bn takeover of technology company Sapient (which also includes the Sapient Nitro agency) after…
Read More » -
Agencies
Global adland presents its very own Game of Thrones
By Gordon Montgomery And so the Five Kingdoms of the advertising world continue their battle for supremacy. Still showing little…
Read More » -
Ad Tech
Is India the key to Publicis’ $3.7bn Sapient deal?
Well Ad Age thinks it is, pointing out that 8500 of Sapient’s 13000 employees work in India, home of cheap…
Read More » -
Ad Tech
Publicis Groupe embarks on yet another mystifying digital reshuffle
Publicis Groupe bought Montreal-based Nurun, which has 11 offices across the world, in September from Quebecor Media in a $115…
Read More » -
Ad Tech
Publicis needs to work hard to get $3.7bn of value out of Sapient and Sapient Nitro
Foreign interlopers often receive a raw deal in the good old US of A, think of all the British agencies…
Read More » -
Ad Tech
Levy gets the deal he’s been looking for with $3.7bn buy of Sapient Nitro owner
Publicis Groupe boss Maurice Levy (left) has finally pulled of the transformational deal he’s been looking for with a successful…
Read More »