publicis groupe
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Publicis Groupe reports troubles at BBH and MSL in a “patchy” performance
Maurice Levy’s Publicis Groupe has confirmed the poor times it suffered in 2014 following the collapse of the merger with…
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Ad Tech
What’s next for Publicis as it seals Sapient deal?
Publicis Groupe has finally sealed its $3.7bn takeover of technology company Sapient (which also includes the Sapient Nitro agency) after…
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Agencies
Global adland presents its very own Game of Thrones
By Gordon Montgomery And so the Five Kingdoms of the advertising world continue their battle for supremacy. Still showing little…
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Ad Tech
Is India the key to Publicis’ $3.7bn Sapient deal?
Well Ad Age thinks it is, pointing out that 8500 of Sapient’s 13000 employees work in India, home of cheap…
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Ad Tech
Publicis Groupe embarks on yet another mystifying digital reshuffle
Publicis Groupe bought Montreal-based Nurun, which has 11 offices across the world, in September from Quebecor Media in a $115…
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Ad Tech
Publicis needs to work hard to get $3.7bn of value out of Sapient and Sapient Nitro
Foreign interlopers often receive a raw deal in the good old US of A, think of all the British agencies…
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Ad Tech
Levy gets the deal he’s been looking for with $3.7bn buy of Sapient Nitro owner
Publicis Groupe boss Maurice Levy (left) has finally pulled of the transformational deal he’s been looking for with a successful…
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Agencies
Omnicom cranks up post-Publicis growth surge
It’s an ill wind….when Omnicom and Publicis Groupe aborted their $35bn merger back in the summer it looked likely that…
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Now Bollore stitches €500m O2 Havas media deal
French tycoon Vincent Bollore, newly installed as chairman of huge media conglomerate Vivendi (it owns Canal+ among others) seems to…
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