publicis groupe
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Ad Tech
Levy gets the deal he’s been looking for with $3.7bn buy of Sapient Nitro owner
Publicis Groupe boss Maurice Levy (left) has finally pulled of the transformational deal he’s been looking for with a successful…
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Agencies
Omnicom cranks up post-Publicis growth surge
It’s an ill wind….when Omnicom and Publicis Groupe aborted their $35bn merger back in the summer it looked likely that…
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Now Bollore stitches €500m O2 Havas media deal
French tycoon Vincent Bollore, newly installed as chairman of huge media conglomerate Vivendi (it owns Canal+ among others) seems to…
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Ad Tech
Publicis buys into Israeli ad tech company Matomy
Publicis Groupe has bought 20 per cent of Israel’s Matomy Media Group, yet another ‘performance-based’ media platform which aims to…
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Publicis Groupe perks up as Nestle UK media set to follow Samsung good news
It’s been rather a good week for Publicis Groupe, with Leo Burnett hanging on to its share of the $4bn…
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BBH, W+K and 72andSunny win out in $4bn Samsung ad review
Samsung appears to have concluded its global ad review – a matter of some importance as it spends at least…
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Agencies
Maurice Levy to stay on at Publicis Groupe for two more years – now there’s a surprise
Long-serving Publicis Groupe CEO Maurice Levy (he took the helm in 1987) was supposed to be stepping down next year…
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Publicis Groupe and Adobe team to launch ‘ground-breaking’ Always-On global marketing platform
Those ‘Math Men’ are at it again – this time at Publicis Groupe which has teamed with software giant Adobe…
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Top boffin Scott Reese joins Rosetta Healthcare as ECD
More news from the intriguing world of Rosetta, Publicis Groupe’s ‘customer engagement agency for the Empowered Age.’ Industry veteran Scott…
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