First we had paper and paste billboards (remember Bill Stickers) then digital Out of Home (DOOH) now it’s anamorphic billboards, essentially 3-D illusions. Amazon’s answer to Game of Thrones, Wheel of Time starring Rosamund Pike, is debuting on Ocean Outdoor’s ...
Read More »Are all today’s ’48-shit’ posters really rubbish?
Paul Burke recently wrote a piece in Campaign called the rise of the 48-shit poster (he doesn’t like the new ones much) which has caused something of a stir in outdoor circles. Posters certainly ain’t wot they used to be ...
Read More »New FEPE International research shows that outdoor rivals TV for trust and effectiveness
Not so long ago posters were the almost inevitable accompaniment to a big TV campaign and, in many cases, they still are. But digital has increasingly taken that role; indeed now we sometimes have digital campaigns adapted for TV in ...
Read More »A message to the digital caliphate of Shoreditch: ‘content’ has been with us since the first cave paintings
The writer of this article is an experienced copywriter who wishes to remain anonymous lest he be branded a reactionary old fart and becomes the subject of a digital fatwa. We hear much talk these days of ‘content’. Recently, for ...
Read More »Jeans is out of OOH agency rapport as IPG slashes costs
Who’d work for a holding company? It’s emerged today that Roy Jeans (left), CEO of Interpublic-owned OOH specialist rapport and recently elevated to the post of global CEO, is leaving the company. Rapport has ambitions to go global having taken ...
Read More »Giles Keeble: in the digital age can a poster be a Modern Classic? Yes – look at (invisible) Mercedes
Steve Martin once said that humour is complete understanding in a nano second and I always thought that was the test of a good poster, or at least of what the US calls a billboard. There are, of course, different ...
Read More »Roy Jeans of Rapport: how posters progressed from a static medium to a digital future
The out of home market has seen some radical changes as well as strong growth in recent years. Roy Jeans, CEO of leading UK OOH specialist agency Rapport, explains how and why the industry is changing. Last year IPM (International ...
Read More »‘Clever’ media buyers get their just desserts in Imgur’s selection of poster and press howlers
When I was editor of a ‘proper’ magazine my heart used to sink when the ad manager would come along and say such and such a media agency has had a really clever ad idea. Oh yeah, what is it ...
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