Paul Burke recently wrote a piece in Campaign called the rise of the 48-shit poster (he doesn’t like the new ones much) which has caused something of a stir in outdoor circles. Posters certainly ain’t wot they used to be ...
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Not so long ago posters were the almost inevitable accompaniment to a big TV campaign and, in many cases, they still are. But digital has increasingly taken that role; indeed now we sometimes have digital campaigns adapted for TV in ...
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The writer of this article is an experienced copywriter who wishes to remain anonymous lest he be branded a reactionary old fart and becomes the subject of a digital fatwa. We hear much talk these days of ‘content’. Recently, for ...
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Who’d work for a holding company? It’s emerged today that Roy Jeans (left), CEO of Interpublic-owned OOH specialist rapport and recently elevated to the post of global CEO, is leaving the company. Rapport has ambitions to go global having taken ...
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Steve Martin once said that humour is complete understanding in a nano second and I always thought that was the test of a good poster, or at least of what the US calls a billboard. There are, of course, different ...
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The out of home market has seen some radical changes as well as strong growth in recent years. Roy Jeans, CEO of leading UK OOH specialist agency Rapport, explains how and why the industry is changing. Last year IPM (International ...
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When I was editor of a ‘proper’ magazine my heart used to sink when the ad manager would come along and say such and such a media agency has had a really clever ad idea. Oh yeah, what is it ...
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