Are all today’s ’48-shit’ posters really rubbish?

Paul Burke recently wrote a piece in Campaign called the rise of the 48-shit poster (he doesn’t like the new ones much) which has caused something of a stir in outdoor circles.

Posters certainly ain’t wot they used to be although you can debate whether this means they’re all rubbish (good headline though).

Here’s a newish outdoor campaign from Wieden+Kennedy for Chambord, continuing its ‘because no reason’ notion (presumably because you can’t actually saying about booze these days.)

With one that even verges on long copy.

Here’s another from agency Duke for the Imperial War Museum.

I’d say they were pretty good.

Although not on a par with our favourite though – from CDP.