Adam&eveDDB is back on the case for Sony PlayStation with 2021’s brand film, a gamers’ game of chess in a city laid out like a chessboard. You expect pyrotechnics from this combo and you certainly get them but there’s a ...
Read More »PlayStation gets hearts thumping on Valentine’s Day
Have a heart, it’s St Valentine’s Day tomorrow. Not so sure you’ll want to experience it quite the way it appears in another diverting PlayStation ad from adam&eveDDB – from the ‘Alien’ school of romance. More heart attack than heart, ...
Read More »Adam&eve’s VR epic forPlayStation tries darker
Adam&eveDDB’s current series for PlayStation is one of the campaigns of the year (admittedly there aren’t so many such extended efforts these days) and here’s the latest for its VR bundle. As with the others it’s dark, dark, darker. Too ...
Read More »Adam&eveDDB aims high as it plumbs the watery depths of PlayStation’s ‘Death Stranding’
PlayStation ads are coming thick and fast from adam&eveDDB – a campaign, thought they’d disappeared – and the latest is for PlayStation Pro and its ‘Death Stranding’ game (this is clearly not a game as in fun and games.) Directed ...
Read More »Adam&eveDDB debuts for PlayStation Now
Sony PlayStation seems to be joining the streaming rush with PlayStation Now and it’s the first campaign from adam&eveDDB since it won agency of record duties from BBH New York. So you expect fireworks… Which is what you get. Sure ...
Read More »Adam&eve wins global PlayStation for London and New York
Co-founders James Murphy and David Golding are about to leave adam&eveDDB to set up a new agency (after a period of gardening no doubt) but the old place is putting on an impressive spurt of new business, global PlayStation is ...
Read More »The changing nature of big pitches: Playstation and VW
It’s disruption all over the place these days with big clients now re-modelling the way they deal with their agencies every time there’s a pitch. Now Sony Playstation, formerly with BBH in the US, is reported to be looking for ...
Read More »Sony and McCann London plug brand heritage for global Xperia Z smartphone launch
What do you you say about (yet) another smartphone? Sony and McCann London have decided to tell us all about Sony too via a quick history of its products from tellys via the Walkman and PlayStation to the new Xperia ...
Read More »Will Sony PlayStation account provide a much-needed shot in the arm for BBH New York?
BBH New York has struggled in recent times, losing Cadillac, amongst others, in a brutal review by former General Motors CMO Joel Ewanick. So a big new account win should be just what the doctor ordered. Well it’s just won ...
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