Sony PlayStation seems to be joining the streaming rush with PlayStation Now and it’s the first campaign from adam&eveDDB since it won agency of record duties from BBH New York. So you expect fireworks… Which is what you get. Sure ...
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Co-founders James Murphy and David Golding are about to leave adam&eveDDB to set up a new agency (after a period of gardening no doubt) but the old place is putting on an impressive spurt of new business, global PlayStation is ...
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It’s disruption all over the place these days with big clients now re-modelling the way they deal with their agencies every time there’s a pitch. Now Sony Playstation, formerly with BBH in the US, is reported to be looking for ...
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What do you you say about (yet) another smartphone? Sony and McCann London have decided to tell us all about Sony too via a quick history of its products from tellys via the Walkman and PlayStation to the new Xperia ...
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BBH New York has struggled in recent times, losing Cadillac, amongst others, in a brutal review by former General Motors CMO Joel Ewanick. So a big new account win should be just what the doctor ordered. Well it’s just won ...
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In an earlier comment on Facebook I suggested they should think about getting on the front foot and consider proper marketing for the brand. Now we have their first attempt via Wieden+Kennedy of Nike fame, a very fine advertising agency. ...
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The new model Tesco has chosen for its £110m advertising account has provoked a great deal of interest; not least due to it being made public which really is new news. The combo of Wieden & Kennedy and TagWorldwide makes ...
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When I saw the news Tesco had appointed Wieden & Kennedy to handle their £110m ad account my first reaction was ‘interesting and surprising decision’. The smart money would have been on Tesco hiring one of the big players and ...
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One of my hobby horses is the importance of brand management at the top of any organisation; it is, in my opinion, one of the key jobs any CEO should be most concerned about. The breaking news today is that ...
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