PlayStation gets hearts thumping on Valentine’s Day

Have a heart, it’s St Valentine’s Day tomorrow.

Not so sure you’ll want to experience it quite the way it appears in another diverting PlayStation ad from adam&eveDDB – from the ‘Alien’ school of romance. More heart attack than heart, perhaps.

This was our Campaign of the Year last year and good to see it’s still going strong. What will they think of if it makes it through to Christmas?

Capably handled by Romain Gavras for Iconoclast.

MAA creative scale: 9.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.