Sony and McCann London plug brand heritage for global Xperia Z smartphone launch

What do you you say about (yet) another smartphone?

Sony and McCann London have decided to tell us all about Sony too via a quick history of its products from tellys via the Walkman and PlayStation to the new Xperia Z smartphone.

Which is quite a smart idea, if the audience (young folk in Asia by the looks of it) knows what they are.

The film, ‘Sound and Vision,’ is directed by Tarsem and the tune is from old Sound and Vision himself David Bowie (a timely choice, did they know Dave was about to make a comeback when they signed him up)?

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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