Co-founders James Murphy and David Golding are about to leave adam&eveDDB to set up a new agency (after a period of gardening no doubt) but the old place is putting on an impressive spurt of new business, global PlayStation is the latest. What will be left for the boys to pitch for?
PlayStation is moving from BBH New York after six years (the agency didn’t repitch) and the account will now be run out of adam&eveDDB in London and adam&eve/NYC in New York, which has had what we might call a considered start since winning Samsung in 2016.
Sony’s PlayStation seems to blow hot and cold these days, suffering in comparison to Microsoft’s Xbox which has produced some admirably consistent advertising through McCann. The win will be a good opportunity to put adam&eve/NYC on the map.