Adam&eve’s VR epic forPlayStation tries darker

Adam&eveDDB’s current series for PlayStation is one of the campaigns of the year (admittedly there aren’t so many such extended efforts these days) and here’s the latest for its VR bundle.

As with the others it’s dark, dark, darker.

Too dark? Be nice to see one of these with a little daylight but the pyrotechnics are impressive.

MAA creative scale; 6.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.