Adam&eveDDB aims high as it plumbs the watery depths of PlayStation’s ‘Death Stranding’

PlayStation ads are coming thick and fast from adam&eveDDB – a campaign, thought they’d disappeared – and the latest is for PlayStation Pro and its ‘Death Stranding’ game (this is clearly not a game as in fun and games.)

Directed by Frederic Planchon for Academy.

Game campaigns need ideas as well as SFX and these have them. A comparison might be BETC Paris’ work for Canal+ and you can’t set the bar much higher than that.

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.