PlayStation ads are coming thick and fast from adam&eveDDB – a campaign, thought they’d disappeared – and the latest is for PlayStation Pro and its ‘Death Stranding’ game (this is clearly not a game as in fun and games.)
Directed by Frederic Planchon for Academy.
Game campaigns need ideas as well as SFX and these have them. A comparison might be BETC Paris’ work for Canal+ and you can’t set the bar much higher than that.
MAA creative scale: 9.