Tag Archives: Playstation

Paul Simons: Why doesn’t any decent London agency want my £5m account?

Last week I saw an economic forecast from Citibank which was quite depressing. The gloom and doom in the general business press strongly suggests 2012 is going to be challenging. Therefore in the current climate I have assumed every business ...

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How do you get clients to buy great work: truth or dare?

Some time ago one of the senior suits at Chiat Day was giving a speech where he said his mantra to account management was “Find out what the client wants, then find out what they need, then get them to ...

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Hacker attacks are the symbol of weakness at much too-big Sony

They do things differently in Japan, where else would you find a company like Yamaha that makes both motorbikes and pianos successfully? But the once-mighty Sony has become a truly rambling conglomerate, rather like Philips in Europe used to be ...

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Spurs in brand sponsor dilemma

Premiership club Tottenham Hotspur are reported to be looking for a different shirt sponsor for every competition they are in next season. Apparently chairman Daniel Levy has come up with the idea because no one brand is willing to pay ...

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