Tag Archives: phd

The great media agency wars elude us all – $20-30bn up for review it seems – but it does get a bit daft. Today Campaign reported that GSK’s $1bn, or whatever it is, had been carved up between WPP’s MediaCom ...

I hope no-one from WPP’s GroupM is planning to break bread with boss Sir Martin Sorrell this weekend because it could prove a daunting experience. Sainsbury’s has decided to keep its £60m media account, one of the UK’s biggest, with ...

WPP media agency Maxus, which last week replaced global CEO Vikram Sakhuja with the UK’s Lindsay Pattison, has successfully built on its key relationship with L’Oreal by adding the beauty giant’s business in Denmark, Norway, Sweden and Finland to the ...

WPP boss Sir Martin Sorrell observed recently that his company was succeeding in poaching talent as well as accounts from Omnicom and Pubicis as they grappled with their now abandoned merger and he’s landed some more talent in the person ...

Here’s one of those stunts (or ‘specials’) that media owners and agencies love: a whole ad break devoted to one advertiser. In this case it’s Lego, plugging the new Lego movie in ITV’s Dancing on Ice,’ brokered by media agency ...

Rightly or wrongly there’s been a perception that Omnicom has been a touch sleepy in the media stakes, certainly in comparison to its hyperactive rivals WPP and, in digital media anyway, Publicis Groupe. Now, of course, Publicis Groupe is trying ...

On August 29 WPP boss Sir Martin Sorrell (left) will announce his company’s half-year results although it’s likely that most of the questions he fields will be about the Publicis/Omnicom merger that has suddenly confounded his strategy of being the ...

If you’re coughing up around €4000 for a full Cannes Lions delegate pass this year then your paymasters might like to know you’re doing something other than swigging rose and eyeing up the Swedish delegates. So Cannes has teamed with ...

Which will put the cat among the pigeons in all sorts of places, not least Sir Martin Sorrell’s WPP which used to employ Eric Newnham (left), boss of new out of home contender Talon, as CEO of Kinetic. Talon, which ...