Tag Archives: phd

GSK media goes to MediaCom and PHD – so what’s new?

The great media agency wars elude us all – $20-30bn up for review it seems – but it does get a bit daft. Today Campaign reported that GSK’s $1bn, or whatever it is, had been carved up between WPP’s MediaCom ...

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Shock for WPP’s GroupM as Sainsbury’s stays put

I hope no-one from WPP’s GroupM is planning to break bread with boss Sir Martin Sorrell this weekend because it could prove a daunting experience. Sainsbury’s has decided to keep its £60m media account, one of the UK’s biggest, with ...

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Maxus wins L’Oreal Nordics account from PHD

WPP media agency Maxus, which last week replaced global CEO Vikram Sakhuja with the UK’s Lindsay Pattison, has successfully built on its key relationship with L’Oreal by adding the beauty giant’s business in Denmark, Norway, Sweden and Finland to the ...

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Williams quits top PHD post to join WPP’s Maxus

WPP boss Sir Martin Sorrell observed recently that his company was succeeding in poaching talent as well as accounts from Omnicom and Pubicis as they grappled with their now abandoned merger and he’s landed some more talent in the person ...

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UK advertisers turn into Lego to plug new movie

Here’s one of those stunts (or ‘specials’) that media owners and agencies love: a whole ad break devoted to one advertiser. In this case it’s Lego, plugging the new Lego movie in ITV’s Dancing on Ice,’ brokered by media agency ...

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