Tag Archives: oscars

Cadillac cries crocodile tears over Trump at the Oscars

Cadillac has a different spin on its Dare Greatly campaign in Sunday night’s Oscars, ‘Carry” from Publicis, a new ad purporting to show that Americans aren’t all nasty and divisive (that’s you Donald). Rather they carry themselves forward. Cadillac says ...

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McDonald’s and IBM’s Watson are Oscars star turns

By most people’s judgement this year’s Super Bowl ads failed to wow – how did the Oscars do? Here are a couple of advertisers who seemed to have spent their money wisely. McDonald’s looks like it may be turning things ...

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Goodby’s work for Adobe deserves an Oscar – but maybe not this 25th birthday celebration for Photoshop

Goodby Silverstein’s partnership with Adobe has been a fruitful one, producing the best B2B campaign in recent years. Shouldn’t have said that, they’ll probably fall out now. Adobe is also known for Photoshop of course (a closed book to me ...

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Pepsi goes ‘Mini Hollywood’ for Mini Cans at the Oscars

It’s almost Oscars time (March 2) and Pepsico is splashing some of its cash on expensive airtime to give its 100 calorie Pepsi Mini Cans a push. It’s enlisted San Francisco agency Mekanism which has produced this neat play on ...

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Oscars challenges Super Bowl as creative adfest

As my friend Stuart Smith has remarked, events like the Super Bowl and now The Oscars are, arguably, more important showcases for agencies (US ones anyway) than events like Cannes or The One Show. So thanks to the excellent Brandchannel ...

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Salma Hayek invites Americans to breakfast

There’s star quality and real star quality: The Artist has it (and a gaggle of well-deserved Oscars) and so does Actress Salma Hayek. And who better than the well-endowed Hollywood actress to front a new campaign from US milk producers ...

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