Cadillac has a different spin on its Dare Greatly campaign in Sunday night’s Oscars, ‘Carry” from Publicis, a new ad purporting to show that Americans aren’t all nasty and divisive (that’s you Donald). Rather they carry themselves forward. Cadillac says ...
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By most people’s judgement this year’s Super Bowl ads failed to wow – how did the Oscars do? Here are a couple of advertisers who seemed to have spent their money wisely. McDonald’s looks like it may be turning things ...
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The Super Bowl. The Oscars. The two iconic days in the TV calendar. The two days when the nation comes together as one and gathers round the TV to watch. Must-see TV that is so must-see that setting the DVR ...
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Next to the Super Bowl the Oscars ceremony is the biggest US showcase for ads (it gets about half the Super Bowl audience, in its case 50m or so, and this year charged about half the rate for 30 seconds, ...
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Goodby Silverstein’s partnership with Adobe has been a fruitful one, producing the best B2B campaign in recent years. Shouldn’t have said that, they’ll probably fall out now. Adobe is also known for Photoshop of course (a closed book to me ...
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It’s almost Oscars time (March 2) and Pepsico is splashing some of its cash on expensive airtime to give its 100 calorie Pepsi Mini Cans a push. It’s enlisted San Francisco agency Mekanism which has produced this neat play on ...
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As my friend Stuart Smith has remarked, events like the Super Bowl and now The Oscars are, arguably, more important showcases for agencies (US ones anyway) than events like Cannes or The One Show. So thanks to the excellent Brandchannel ...
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