Goodby’s work for Adobe deserves an Oscar – but maybe not this 25th birthday celebration for Photoshop

Goodby Silverstein’s partnership with Adobe has been a fruitful one, producing the best B2B campaign in recent years. Shouldn’t have said that, they’ll probably fall out now.

Adobe is also known for Photoshop of course (a closed book to me but there you go). And Photoshop is 25 years old, which seems pretty extraordinary.

It’s also the Oscars at the weekend and that’s becoming something of a Super Bowl-style adfest. So here’s Goodby’s Oscars effort for Photoshop, featuring Aerosmith.

It’s very good as you’d expect. But you expect a bit more. Maybe a model being retouched to look entirely different. Sure that occurred to the agency but maybe it’s a bit too close to home.

MAA creative scale: 6