Oscars challenges Super Bowl as creative adfest

As my friend Stuart Smith has remarked, events like the Super Bowl and now The Oscars are, arguably, more important showcases for agencies (US ones anyway) than events like Cannes or The One Show.

So thanks to the excellent Brandchannel for providing the whole set (or pretty much the whole set, I didn’t actually watch the gong/ad/fest).

They’re not all US agencies though. Here’s one from India for BlackBerry Messenger, by BBDO India I think.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.