Ogilvy Paris and luxury French fragrance company Etat Libre d’Orange, whose brands include Putains des Palaces, have teamed to create what they claim is the first luxury perfume made from trash – Les Fleurs du Déchet. The inspiration being to ...
Read More »Ogilvy Paris takes sexual harassment fight to the streets
International Women’s Day (IWD) and les femmes de Paris are on the front foot, courtesy of Ogilvy Paris. Activist groups Stop Harcèlement de Rue, Les Effronté.es and Paye Ta Shnek are running a campaign to combat sexual harassment on the ...
Read More »Ogilvy Paris unveils sexy Stimorol packs
Marketing becomes ever more ingenious – for good or ill – and now Stimorol and agency Ogilvy Paris have designed limited edition packs displaying messages for every occasion, including seduction. But how many alternatives do you need to carry with ...
Read More »Ogilvy Paris’ Nicolas Lautier: my Top Tips for Cannes
Whatever you think about the Cannes Lions – and awards as a whole – it does seem to concentrate minds when you try to come up with the best ads and likely award winners (let’s call them ads for now, ...
Read More »Best ads of 2015: would-be lifesavers from Ogilvy Paris and Grey UK
“Do good” has been the mantra of adland for the last couple of years or so, most famously from Ogilvy for Dove and Leo Burnett for Always. Ogilvy Paris trod a similar path for insurer Allianz, trying to save lives ...
Read More »Ogilvy Paris creative director Paul Kreitmann picks his Desert Island Ads
Paul Kreitmann started his career at BBDO Paris as an art director in 2006. He later joined DDB Paris. He has produced campaigns for brands including PepsiMax, Playboy Fragrances, Alka Seltzer, Winamx, Snickers and Volkswagen and is the founder and ...
Read More »Ogilvy Paris unveils GPS safety campaign for Allianz
Insurer Allianz and agency Ogilvy Paris reckon seven out of ten drivers drive more carefully (even in France) if there’s a family member present. So they’ve launched the Allianz Family GPS which gives you your driving instructions via the voice ...
Read More »Insurance giant Allianz tries to ‘restart’ young footballers in new Ogilvy Paris campaign
A while ago a senior creative honcho at Ogilvy Germany suggested that ads should sell products rather than try to save the world. The French and Germans don’t always agree about everything and Ogilvy Paris is still intent on the ...
Read More »Ogilvy Paris soars higher in new Perrier campaign
Ogilvy Paris is enjoying a rich vein of form and now it’s pulled out all the stops for core client Perrier. Balloons of any description tend to play well in ads and here we have a hot air balloon number ...
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