Now it’s Nestle trying to save the world with a new initiative ‘United For Healthier Kids.’ Nestle hasn’t always had a good press for its child-focussed activities, of course. The target here is Mexico, which is the world’s obesity capital ...
Read More »Ogilvy Paris ECD Baptiste Clinet on the new French creative revolution
Ogilvy Paris is one of the powerhouses of WPP’s trophy network (the most-awarded at Cannes for the past three years). The agency has recently produced outstanding campaigns for Dove, Netflix and Perrier among others and is one of a select ...
Read More »Ogilvy Paris moves Parisiens to ‘call Saul’ for Netflix
Ogilvy Paris is rather fond of moving artefacts around France and to promote the new Netflix series of ‘Better Call Saul,’ the Breaking Bad spin-off featuring that show’s shady lawyer, it produced a mobile poster made from all 3000-odd pages ...
Read More »Perrier launches ‘Fine Bulles’ with Pop Art-inspired campaign from Ogilvy Paris
Perrier has lost some of its bubble over the decades since the days when it burst on the scene as the must-have accompaniment to posh food and a way for crafty restaurateurs to bump up their margins. Now it’s launching ...
Read More »Dove France reveals women’s inner thoughts in new direction from Ogilvy Paris
Here we go again, Dove changing the world – again – this time courtesy of Ogilvy Paris with a campaign that broke on International Women’s Day last Sunday. This one’s called ‘Inner Thoughts’ and features French actresses saying out loud ...
Read More »Ogilvy Paris steps up Coke 100th marketing blitz
Ogilvy Paris is going to town for Coca-Cola’s 100th birthday celebrations of its icooic curvy bottle and it’s enlisted ‘surrealist’ artist David LaChapelle for some teaser ads as the global campaign gathers pace. Wieden+Kennedy Portland is also supposed to be ...
Read More »Ogilvy Paris takes sculpture to the roads to reach Allianz car insurance customers
Ogilvy Paris decided car insurance was boring so decided to ‘ disrupt’ things (as you do these days) with a moveable outdoor sculpture for client Allianz, plonked in the places you really wouldn’t want to break down – like an ...
Read More »Dove Hair storms YouTube with ‘Love Your Curls’
What to make of this? Unilever’s Dove has ‘discovered’ that only four out of ten girls like their curly hair. And that this rises to seven out of ten if you put on an impromptu concert telling them you love ...
Read More »Now Dove brings the generations together in new Ogilvy Paris ‘Legacy’ film
Unilever’s Dove, a beauty product in case you’ve forgotten, is continuing its journey into the depths of the female psyche with a new film, ‘Legacy,’ from Ogilvy Paris. This one has mums and daughters talking about the body parts they ...
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