“Do good” has been the mantra of adland for the last couple of years or so, most famously from Ogilvy for Dove and Leo Burnett for Always.
Ogilvy Paris trod a similar path for insurer Allianz, trying to save lives on the road with this special ‘Family GPS’ rather than boosting self esteem.
While Grey UK scored strongly at Cannes with this ‘Life Paint’ effort for Volvo.
You do sometimes hanker after ads that just try to sell stuff – then you see how bad most of them are.
So two notable bits of communication from 2015.