Those pranksters at Droga5 are having more fun with the Super Bowl: last year it was a spin on Newcastle Brown not being able to afford to $4m to buy an add (it can, it’s owned by Heineken) – this ...
Read More »Droga5 calls on a special Brit for ‘Independence Eve’
We weren’t too impressed by Droga5’s ‘Independence Eve’ effort for Newcastle Brown starring Stephen Merchant (D5 is imagining that the Brits won what became known as the War of Independence) but here’s a lively effort featuring a street interviewer. Are ...
Read More »Droga5’s latest joke for Newcastle Brown falls flat
Imagine if the Brits had won what became known as the American War of Independence – such is the conceit behind Droga5’s latest effort for Newcastle Brown’s ‘No Bollocks’ campaign (timed for July 3/4). This one starring Ricky Gervais’ old ...
Read More »Laughter machine D5 continues Super Bowl assault
Droga5 (which seems to be in every other story this week, for good or, occasionally, ill) is happily spoofing away for Newcastle Brown, the supposedly minnow beer brand that can’t afford a Super Bowl spot. Here they’re taking a pot ...
Read More »Droga5 unveils a pre-game Super Bowl winner with Chobani’s grumpy grizzly
Well that’s a relief – Droga5 is going to the Super Bowl after all. Last week the agency launched a spoof campaign for Newcastle Brown, bemoaning the fact that the plucky British brand (which is actually owned by Heineken) couldn’t ...
Read More »Newcastle Brown and Droga5 spoof the Super Bowl
Pity poor Droga5 and its cash-strapped client Newcastle Brown, a plucky beer brewed in England’s also cash-strapped north east. They had all these good ideas for an ad on the Super Bowl (a week on Sunday) but lacked just one ...
Read More »Exclusive: David Droga on why Droga5 is different
In just seven years Droga (above), 45 and one of his six children raised in Australia, has created an agency that ranks with BBH and Wieden+Kennedy (both 30 years old) as one of the best in the world, one ...
Read More »Droga5 crafts ‘a thing of beauty’ in just 18 seconds
Trevor Beattie of London agency BMB reckons ads in the future will be about five seconds, Twitter’s Vine seems to be doing quite nicely with its six seconds or less vids. Droga5 in New York is showing what you can ...
Read More »Droga5 announces start-up team for London launch
Droga5, which announced last week that it was setting up a global network (it currently operates in New York and Sydney) has chosen London as its gateway to Europe; poaching Kevin Dundas (right) from 180 Amsterdam as its CEO and ...
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