Imagine if the Brits had won what became known as the American War of Independence – such is the conceit behind Droga5’s latest effort for Newcastle Brown’s ‘No Bollocks’ campaign (timed for July 3/4). This one starring Ricky Gervais’ old sparring partner Stephen Merchant.
Hmm. It’s quite brave – with some fairly rude words for a film on YouTube – but just not funny enough. Maybe it’s Merchant – is he a WME client? Possibly the horrible brown suit.
I know the answer – editing!