Droga5’s latest joke for Newcastle Brown falls flat

Imagine if the Brits had won what became known as the American War of Independence – such is the conceit behind Droga5’s latest effort for Newcastle Brown’s ‘No Bollocks’ campaign (timed for July 3/4). This one starring Ricky Gervais’ old sparring partner Stephen Merchant.

Hmm. It’s quite brave – with some fairly rude words for a film on YouTube – but just not funny enough. Maybe it’s Merchant – is he a WME client? Possibly the horrible brown suit.

I know the answer – editing!

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.