We occasionally yearn for the ‘golden age’ of advertising (whenever that was) so it’s nice to know that someone is keeping up standards in this difficult/digital/politically correct era. So Subway should presumably be applauded for this snappy number, pushing the ...
Read More »Is HSBC talking to itself in new JWT campaign?
Banks, banks…what are we going to do with them? Among the many infractions they’ve been pulled up for recently is bank staff being incentivised to sell customers something, anything, whether they need it or not. And being penalised if they ...
Read More »Fast-growing online snacks outfit graze.com steps up another gear with new A&E campaign
Graze.com is one of the UK’s more interesting food businesses: set up by the founders of Lovefilm and now majority-owned by private equity giant Carlyle Group, it uses what it claims is a “unique taste algorithm” (even Google hasn’t thought ...
Read More »W+K marries magic and pragmatism in new TV campaign for Honda Civic Tourer
Wieden+Kennedy London has been producing moments of magic (and, occasionally, whimsy) for Honda for a decade or so now and its new ad, ‘Inner Beauty,’ for the new Honda Civic Tourer marries the magic with a bit more of the ...
Read More »Nespresso plays it safe with George and Matt as it eyes up digital future with new YouTube channel
Nestle’s Nespresso is going all digital with its spanking new YouTube channel, which promises all kinds of engaging content but, for now anyway, is the usual stuff and a new campaign featuring Gorgeous George and his pal Matt Damon. Still ...
Read More »Droga5 launches record-breaker for Hennessy
Spirits advertisers are playing the aspiration game these days (they always have, of course, but recently it’s taken an exotic turn or ten). We recently featured an interesting ad on this theme for Dewar’s White Label from Spanish agency &rosas. ...
Read More »McCann produces a new beauty for Sony – but will it persuade people to buy more Bravia TV sets?
Here’s a very nice new ad from McCann London for Sony Bravia TVs, even if does offer more than a nod to the Fallon epics of yesteryear, most notably ‘Balls.’ And what’s not to like? Eight million petals floating over ...
Read More »Romance is one thing but credit cards count for more according to new Barclaycard campaign from BBH
Here’s a touching tale from Barclaycard and BBH, which is not really what you expect from a credit card. So we have the forlorn Chris and the winsome Jessica, separated by the lure of Barclaycard’s ‘Freedom Rewards’ money-off offers. Oh ...
Read More »Johnnie Walker Red plays Game Of Thrones
Funny old drink Scotch whisky, drunk in heroic quantities all over the world but still regarded, it seems, as dull old stuff in the British Isles – the bits outside Scotland anyway. And Diageo’s Johnnie Walker Red Label, although a ...
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