W+K marries magic and pragmatism in new TV campaign for Honda Civic Tourer

Wieden+Kennedy London has been producing moments of magic (and, occasionally, whimsy) for Honda for a decade or so now and its new ad, ‘Inner Beauty,’ for the new Honda Civic Tourer marries the magic with a bit more of the actual car than we’re used to (a good thing).

This particular Civic doesn’t look as odd as some of its predecessors either – so a win all round.